Lamborghini

Lamborghini’s market cap is around a third of the size of Ferrari, and more than 30% of it is represented by the Urus SUV. With long product cycles, the series models command a reasonable market size; the Huracan market cap is larger than any series Ferrari. However, with average values of the rarest models in the low single-digit millions, special models represent a much smaller proportion of the brand’s market cap.