Chiron

Bugatti’s market cap can be split almost equally between the cars of the 2000s revival (Veyron onwards) and the original incarnation, up to the 1950s. The Italian-built EB110 represents only ~3% of the brand’s market cap currently. While the Veyron is arguably the most iconic Bugatti, its market cap is around half the Chiron, which is slightly less scarce and trades at higher prices.